Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA


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Since that time he has helped over companies become greener profitably.


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David was also the director of standards of the first U. He also worked with the environmental-standard-setting bodies of other countries to globally harmonize environmental product standards. He also worked with the U.

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Environmental Protection Agency EPA and other environmental scientists from around the country in the creation of the life cycle analysis LCA methodology. David is also a partner in Meadowbrook Lane Capital. Joe started a company with an innovative and environmentally superior way of dispensing fruit juices as fountain drinks. The creation of this technology, as well as new formulas, resulted in the elimination of bottles, cans, packaging, and refrigeration and in alone saved 50, trees, 20,, gallons of water, 9, cubic yards of landfill space, 12,, kilowatt-hours kWh of energy, and , pounds of potentially air-polluting effluents.

Since then, the technology has positively impacted the environment beyond expectations, and the Pepsi Cola Company has purchased the formulas, technology, and brand for distribution and integration worldwide. For each successive business he improved his sustainable practices, culminating in the purchase of CSRwire. Both of us have the perspective of seeing firsthand hundreds of sustainability practices done right and done wrong. We have been friends for fifteen years and have collaborated on many ventures for over a decade.

The book uses examples from a large variety of small and medium-sized organizations, most of which we have worked with. Most chapters include a story about Stonyfield Farm or Aveda. Both of these companies now have multihundred million dollars in annual sales, but they both started out as struggling little companies. Their goals were not to become multihundred-million-dollar companies but to heal the planet. Both have become hugely successful not despite their sustainability practices but because of them.

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Every organization begins moving toward sustainability by having a visionary leader who decides that sustainability is an important objective of the company. Once the leader and employees adopt a vision for sustainability, the next step is to measure where the company currently is, how far it has to go, and what it has to do to realize the vision. Chapter 2 provides a how-to on performing your sustainability audit.

With the sustainability vision articulated and invested in company-wide, and with the audit results tabulated and comprehended, a sustainability plan needs to be developed and implemented. The mechanics of this are described in chapter 3 along with an overview of several very effective, field-proven sustainability management tools, frameworks, and standards—such as the CERES Coalition of Environmentally Responsible Economies Principles, the ISO International Standards Organization standards for Environmental Management Systems, and the Natural Step Framework—that are being successfully employed by small and medium-sized enterprises.

Chapter 3 explains the differences between these tools and provides guidance on which ones to select.


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If you can measure it, you can manage it. These tools will help you quantify your waste, analyze the entire life cycle of your product or service from cradle to grave, and figure out the economics of your sustainability initiatives. The most effective way to be green is not to remediate but to design products and services sustainably from the start.

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Chapter 5 provides simple green design rules. Chapter 6 discusses the impact of facilities on the environment and outlines the steps necessary to make a greener facility. The sustainable energy initiative consists of maximizing your energy conservation while maximizing the percent of renewable energy you use.

Chapter 7 relays renewable energy options and energy conservation measures while providing instructions on how to conduct your energy audit. Once you know your total energy use, you can calculate your carbon footprint. Chapter 8 provides the formula for converting your energy use numbers into carbon dioxide CO 2 emissions and then offers recommendations to mitigate your carbon footprint. One of the biggest impacts organizations have on the environment is through their purchases. Chapter 10 provides the strategies and tactics to cost-effectively reduce emissions to air, releases to water, and disposal of solid waste.

In nature, there is no such thing as waste. Chapter 11 explains the methods successfully employed by many companies to use waste as a raw material. It also looks at the implications for the planet and on the bottom line, turning an environmental problem into a business opportunity. Are you nuts? Why are you doing this? Companies take their retained earnings and, instead of cashing out at the end of the day, reinvest them into making products or services.

Companies make two types of products: intended products, which they sell, and unintended products, which they have to pay to dispose of. The latter is often what adversely impacts the environment. When companies learn to reduce or eliminate their unintended products, they invariably reduce their cost of goods and lower their risks.

For one company in the automotive industry, we worked on reducing the amount of toxic chemicals and harmful solvents purchased and their subsequent disposal.

The Entrepreneur’s Guide to Profitably Greening Your Organization’s DNA

The employees who witnessed these reductions felt better about their relationship with the company. Pride and productivity increased. With fewer chemical purchases, costs were reduced, dumping fees were reduced, and less refuse traveled down the drain to attract the attention of the community. In a study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research, 82 percent of consumers bought green products despite the battered economy and the fact that in some cases the products cost more.

Of the 1, people surveyed, bought just as many green products today as they did before the economic downturn, while 19 percent said they bought more and 14 percent bought fewer. This market segment covers people interested in personal health, green building, ecotourism, natural lifestyles, alternative transportation, and alternative energy.

If you want to position your products or services where money and growth are, sustainability is the place. A study of MBA students from eleven leading North American and European business schools found that 94 percent of the students would accept a lower salary, an average of 14 percent less, to work for a company with a reputation for being environmentally responsible and for caring about employees and other stakeholders. It also showed that companies that subscribe to socially responsible business practices consistently attract the cream of the crop from the best business schools.

Net Impact, an organization founded as Students for Social Responsibility, has grown into a network of 15, emerging business leaders in chapters. Imagine the difference it will make to your bottom line to attract great people seeking jobs with your company who will stay with your company for as long as they can and work for you as productively as possible.

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That is what sustainability can do for you. NOOK Book. You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Joe Sibilia is chief visionary officer and part owner of CSRwire. Excerpted by permission of Berrett-Koehler Publishers. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

Excerpts are provided by Dial-A-Book Inc. See All Customer Reviews. Shop Books. Read an excerpt of this book! Add to Wishlist. USD Sign in to Purchase Instantly. Usually ships within 6 days. Overview You already know why your company should go green. About the Author David Mager has helped over Fortune and entrepreneurial companies become green profitably and recently worked as an advisor on sustainability issues to the Obama Transition Team. Show More. Average Review. Write a Review. Related Searches.

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Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA
Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA
Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA
Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA
Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA
Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA Street Smart Sustainability: The Entrepreneurs Guide to Profitably Greening Your Organizations DNA

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